Timeline Genius
OverviewImproving customer acquisition and lifecycle engagement for a SaaS productivity platform for wedding professionals.
Improvement in lead quality
Lifecycle engagement rate
Finding better-fit leads.
Turning customer needs into positioning, landing-page messaging, lifecycle campaigns, and conversion programs for a new product launch.
Keeping new customers engaged.
I built segmented lifecycle journeys around customer intent and behavior to support onboarding, activation, and continued usage.
Detailed case study: draft. This overview includes only confirmed information; additional supporting examples and lessons will be added when available.
More good products.
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I’m currently exploring my next full-time opportunity in product marketing, growth, or product strategy.
If you’re hiring, building an interesting product, or think there might be a fit, I’d love to connect.